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Beyond Email and Web Browsing: Wireless PR
Steve Shannon After years of using whatever free phone Verizon Wireless gave me (funny what happens when a phone falls out of your pocket when riding a motorcycle), I recently got an iPhone and made...
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Do Modern Businesses Still Appreciate a Phone Call?
Today there are so many ways for an individual to avoid human contact. Why bother calling information when you can look up an address on your iPhone? There’s really no need to call Domino’s when you...
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The Future Can’t Come Fast Enough for the News Industry and It’s Looking a...
Image Courtesy of DC Comics It would be hard to imagine the fictional newspaper men (and women) of the past like Perry White of the “Daily Planet” (Superman) hollering for their first quarter numbers...
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Apps I LOVE for the DROID
I recently joined the Droid world. I LOVE my Droid Incredible. The coverage is amazing, the clear picture and fast processor allow me to view websites and videos on the go, access Adobe files with...
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Social Media Gets UnSocial
by Lauren Shapiro* The evolution of social media’s impact on the way we communicate is so vast and is changing so rapidly that experts can’t write their text books fast enough. New developments in...
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You Are What You Use…What Does Your Tech-Gadget Say About You?
by Crystal deGoede* We all live on planet earth and most of us own or use some sort of tech-gadget(s) that allows us to communicate and interact with each other and the world. It’s hard to believe we...
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Media Outlets Leverage Mobile Apps
by Carol Holden* For me, it’s official – the world has gone totally mobile. The other night a commercial, on a kids’ cable channel my daughter watches, featured a Grandmother giving her little grandson...
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The Smartphone Craze…
At the end of 2009, I heard that mobile was the future of communications. As the New Year rolls in, it is fast becoming clear that 2011 may just be the year for mobile campaigns. Last month, Mashable...
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PRSA Counselors Academy: Integrating the Brand Experience
Colleen Flood* Recently I had the pleasure of attending the PRSA Counselors Academy of which BurrellesLuce was a sponsor and Johna Burke, SVP-marketing, was one of the speakers. Over the course of...
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Has Apple Hit a Sour Note?
Kelly Mulholland* It’s that time of year again. Yesterday, Apple launched another sleek new product: iPhone4S. Noticeably different during the launch was not the appearance of the phone—which retains...
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BurrellesLuce Newsletter: 12 Mobile Apps to Help Boost Productivity
April 2012 PR and communications practitioners are no longer solely trading tips on their favorite computer programs or gadgets. Mobile applications are fast becoming the go-to choice for busy...
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Are Viral Loops the Building Blocks of the Future Marketplace?
flickr user Gavin Llewellyn Andrew Chen defines a viral loop as simply “the steps a user goes through between entering the site and inviting the next set of users.” Former entrepreneur-in-residence at...
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